About us
Since our inception in 2018, Aishwee has grown into a leading fashion brand known for its distinctive hand-block and screen prints and eco-friendly approach. Specializing in both traditional and contemporary fashion, we are committed to delivering high-quality, ethically produced clothing that embodies India’s rich textile heritage. Our collections feature a diverse range of apparel, from cotton sarees to Kurti & Kurta sets, dress materials, and fashion accessories, making us your one-stop destination for both men’s and women’s fashion.
At Aishwee, we honor traditional craftsmanship, combining ancient printing techniques with modern trends. Whether you’re looking for timeless pieces or chic, everyday wear, our wide array of products caters to every style and occasion.
Our Expertise: Hand-Block and Screen Printing
Aishwee is renowned for its mastery of hand-block printing, an age-old craft that involves using intricately carved wooden blocks to imprint patterns onto fabric. Our skilled artisans meticulously align each block to create beautiful, repeating designs that are unique, vibrant, and full of character.
In addition to hand-block printing, we also specialize in screen printing, a technique that allows us to reproduce detailed and larger designs with impeccable precision. While screen printing lends itself to bolder and more contemporary designs, hand-block printing carries the charm of age-old traditions, making each piece a work of art.
Our printing techniques are inspired by various regional styles, including Bagru print, Dabu print, Ajrakh print, Indigo print, Sanganeri print, etc. each offering its unique beauty. These traditional methods breathe life into fabrics, creating designs that reflect the cultural diversity and craftsmanship of India.
Eco-Friendly Practices: Use of Natural Dyes
At Aishwee, we are deeply committed to sustainability and eco-conscious production. Our products are crafted using Eco friendly dyes, derived from organic and natural sources. These colors not only reduce environmental impact but also give our fabrics a unique, earthy charm that synthetic dyes simply cannot replicate.
Natural & eco-friendly dyes are gentle on the skin, and offer a rich, long-lasting vibrancy that ages gracefully. By choosing these colors, we ensure that our fabrics are free of harmful chemicals, making them a healthier choice for you and the planet. This sustainable approach also helps preserve the traditional craft of hand-block printing, which has been passed down through generations.
Cotton Sarees: A Timeless Classic
Among our most beloved products are our cotton sarees, a timeless staple in every Indian woman’s wardrobe. Known for their comfort, breathability, and elegance, our cotton sarees are ideal for every occasion, from casual daywear to more formal events. Each saree is adorned with hand-block prints, reflecting the perfect blend of tradition and modernity.
Our cotton sarees come in a variety of styles, including classic motifs from Bagru and Sanganeri prints, as well as more contemporary designs that appeal to the modern woman. We take pride in offering sarees that are not only beautiful but also durable and easy to maintain, ensuring they remain a staple in your wardrobe for years to come.
The Aishwee Promise: Quality & Craftsmanship
Quality is the cornerstone of our business. Every product we offer is the result of expert craftsmanship, attention to detail, and the finest materials. Our artisans, with decades of experience, are the backbone of our brand. Their skill in hand-block printing, coupled with their passion for preserving traditional techniques, ensures that each piece we create is unique and meticulously crafted.
Backed by modern infrastructure and advanced printing equipment, our production process is designed to achieve the highest standards of precision and quality. From the initial design to the final product, every stage of our process is carefully monitored to ensure perfection.
Uday Print Fashion: Our Legacy
Aishwee is the official website of Uday Print Fashion, a company founded in 2011. Uday Print Fashion is a leading manufacturer and supplier of hand-block and screen printed products, including sarees, salwar suits, dupattas, fabric, home furnishing, bedcovers, etc. With a focus on quality and craftsmanship, Uday Print Fashion has set the benchmark for excellence in traditional printing techniques.
Our state-of-the-art infrastructure and team of highly qualified designers and craftsmen enable us to deliver products that exceed our customers’ expectations. We work closely with our clients to ensure that each piece not only reflects their needs but also stays true to our commitment to quality.
At Aishwee, we believe fashion is for everyone. We are proud to be a leading online shopping destination, offering a wide variety of fashion products. Whether you’re shopping for elegant cotton sarees, or trendy Kurta sets, searching for Jaipuri bedsheets or Jaipuri Razai (Quilts). Aishwee provides a seamless shopping experience and products that you’ll love to wear.
Explore our collections today and bring the beauty of hand-block prints into your wardrobe. With Aishwee, experience the perfect fusion of tradition, craftsmanship, and modern style.
